Successful place marketing strategies require a commonality of purpose and goals. Well-conceived tourism promotion programs need to channel tourists to places where they can safely observe nature while keeping them away from areas where their presence would be intrusive and destructive to the fragile ecosystems. To do this effectively over a span of 90,000 hectares which covers the Polish Barycz Valley requires integrated tourism information points and strong communication programs. Internal communication is also important. Local residents have to have a chance to learn about and become invested in protecting the natural world around them. Creating a strong eco-tourism offer based on quality rural tourism inns and a range of high quality local products is also important.